Mercedes-Benz Fashion Week is back. From September 9 through16 the Spring 2011 Collections will be presented at a new address. Previously held under tents erected in Bryant Park this mega watt fashion extravaganza will now be held in Lincoln Center. Boasting a red carpet for the well-heeled buyers editors and stylists making the pilgrimage across town to the show’s new digs.
Fashion Week began in the United States during the height of World War II in 1943 as a way to draw attention to our domestic fashion industry. Created for a somewhat captive audience of buyers and fashion editors, unable to travel during the war, the shows were mainly housed in design studios, hotels and venues scattered around town. That is until 1994 when the tents came up in Bryant Park. The midtown landmark made a perfect location considering many showrooms and ateliers were located in the neighborhood. Cut to this glorious day in September where we find Mercedes-Benz Fashion Week on the move to its new home amidst the creative and artistic landmark know as Lincoln Center. While the tents synonymous with the previous location will be utilized there will be increased occupancy and new enhancements like a barcode system called Fashion GPS that will streamline the check in procedures at the doors to individual shows.
The SunPost will be joining the few, the proud and the uber fashionable this season with pen in hand and pad at the ready to recount every flair, flounce and floral print that hits the runways. From standing room at the Project Runway show to Badgley Mischka and Nicole Miller we will be there teetering in our stilettos to provide you with vivid coverage of this semi-annual event. Look out New York The SunPost is in town!